Wikipedia refers to ‘the new normal’ as something which has been uncommon earlier, becomes commonplace now.
That is how world makes progress – by setting up New Normals every day.
Just like snail mail gets replaced by email, email gets replaced by chat, chat will be replaced by video or something else.
Law of New Normal applies to personal or business matters in equal measure.
Consider any traditional business operating in brick and mortar space. It is suddenly forced to navigate into digital marketplace. It tries to stand up and takes baby steps in that direction. Over time, it changes business direction to digital focussed.
For same business, the New Normal becomes Digital now.
Same goes to personal level. Like a baby who starts by standing up.Then, it takes up running, then cycling , swimming and so on.
Idea is to pursue these New Normals every day – that’s only way to grow.